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How employers can navigate the rise in National Insurance costs


As the new Labour Government introduce a rise in the National Insurance employers pay, we look at why it’s vital you engage with your workforce to help maximise the return on investment from your employee benefit scheme.

As we waved goodbye to the month of October with pumpkins, trick-a-treaters and Halloween parties, there was certainly a few spooky surprises proving to be a nightmare for employers up and down the country.

Despite the continued wild celebrations for the 1p savings on a pint down your local (what a time to be alive…), the impact of the employer National Insurance rise and the increase in minimum wage will no doubt frustrate businesses.

Labour’s first Budget in 14 years, delivered by Chancellor Rachel Reeves, revealed plans for UK employers to foot the bill for a huge tax increase, with the rate of NI paid by employers increasing by 1.2% to 15% overall.

Companies will have to pay an additional £770 in NICs for each minimum wage worker, or an extra £900 for each employee on median earnings, adding up quickly for businesses with large workforces.

Amid the frustration, employers will likely find the news tougher than a woodpecker’s beak to take, and will no doubt look for ways to mitigate this rise.

But how can they do this?

Through employee engagement, clear communication and salary sacrifice.

Here, we look at why communication around salary sacrifice is vital, and how you can use tools available via Zest’s innovative employee benefits technology to leverage value and make informed decisions.

The impact on HR leaders

The spike in Employer NI contributions may curb salary growth but HR leaders will increasingly look to take creative steps to unlock cost-effective approaches to reward employees beyond simply raising wages.

Employees are placing greater importance on financial support from their employer and aren’t afraid to switch jobs to get the perks that they want – our research shows that half (47%) now say that a good benefits package is the most important thing they look for in employment.

Employers must ensure that they’re not only increasing investment in their benefits offering but also delivering enhanced value by implementing the support employees are calling for. All the while dealing with the latest NI increases.

Time to maximise salary sacrifice benefits

Ah, the gift that keeps on giving (quite literally).

Salary sacrifice is an agreement to reduce your employee’s salary, often in exchange for the employer purchasing a benefit. This means your employee has a lower gross salary on which to pay tax and National Insurance (NI). This is often treated as a negative payment on a payslip.

With this agreement, the benefit is is deemed employer provided and must be reported to HMRC as a benefit-in-kind on a P11d (unless exempt).

Ultimately, it’s a selection that helps save NI contributions for both employee and employer, if the benefit is not liable to National Insurance.

It’s a solution perfect for the recent Government announcement, and benefits available through salary sacrifice include:

  • Pensions
  • Cycle to Work Schemes
  • Electric Car
  • Childcare Vouchers (Existing scheme)

Communicating the value of your benefits scheme

Shortly before the budget was released, our research found that one in five (19%) businesses were unable to raise employee salaries in line with inflation, with consumers equally hit by cost-of-living pressures.

That was then and this is now. With employers facing a brand new cost, the need to communicate and educate around the fundamentals of employee benefits schemes is of vital importance.

Miscommunication is a major issue causing a disconnect between employers and employees, with just 50%of employees saying they know what their employer is offering, despite nearly nine in ten (87%) employers believing their benefits are communicated clearly and simply.

That is a major sticking point. In a challenging climate where budgets are expected to stretch further, this is an area for improvement.

By pointing employees towards salary sacrifice benefits, those selections can help employees and employers save money, with those actions ultimately leading towards the latter paying less in National Insurance payments. Remember, benefits in kind are much more efficient than being paid the salary equivalent.

From that, companies will have a larger pot of funds to focus on other aspects, including pay rises, professional development funds and company perks.

And to maximise the value of your employee benefit scheme, there are a number of ways you can handle these communications.

Without strong communication, employers cannot fully understand the demands of employee which can offer poor value for money for both employer and employee. In a challenging climate where budgets are expected to stretch further, this is an area for improvement.

Engaging with your employees

If we were on Mastermind, this would be our specialist subject. Through our innovative technology, we’re championing a new era of employee engagement, taking those communications beyond benefits administration and the bog standard one-size-fits-all industry approach.

In today’s world, you’re required to do so much more than simply put your benefits online. In fact, almost six in ten (56%) of employees admit they are not using the benefits on offer to them.

The way you communicate to employees will help your salary sacrifice proposition, offering clarity and knowledge via personalised communications.

Maximising your employee benefit technology

While engaging with your employees is important, utilising the tools you have at your disposal is also key.

Through Zest, you can rely on a number of features to help give you the insights needed to make informed decisions, with data key to ensuring you fully optimise your benefits strategy,

Our blog on using insights to optimise your benefits strategy is ideal for employers looking to make the most of their scheme platform, but don’t forget our fantastic Total Reward Solution tool.

The Zest TRS helps employees understand the full value of their benefits package.

It provides a simple, clear and informative 360-degree view of the employee’s complete reward and remuneration package. The bonuses they have, the impact of their selected benefits on their salary (perfect if you’re communicating and advocating salary sacrifice selections). With both a visual and table presentation of the TRS, they can see everything in a way that suits them.

What’s more, it’s also a key tool for improving employee engagement!

So, when it comes to combatting the NI rise, maximise your employee engagement across the board, and use insights, and of course the latest trends, to tailor communications to employees. You’ll improve uptake in salary sacrifice benefits (saving everyone money), significantly improve ROI and, most importantly, put talent attraction and retention in a positive light.

The research in this blog came via our Employee Benefit Report for 2024. To download the full version, click here.

Interested in finding out how we can Zestify your employee engagement? Looking to integrate your salary sacrifice benefits onto a new platform? Book a demo with our team today.

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