Product Spotlight: Content Manager

When it comes to your flexible benefits platform, employee engagement is key!

An all-in-one employee benefits solution that seamlessly connects with the HR, payroll and benefits providers you use is one thing (but that side of our technology is a story for another day). The way you communicate it to your colleagues is another.

From Devon to Dundee and everywhere in between, educating employees on the ins and outs of their offering will set you up for long-term success.

We’re known for our benefit innovation, our benefit engines and our rule builders, but our engagement innovation allows to take our offering to the next level. Easier than a Sunday morning to navigate and a piece of cake to communicate through, Content Manager allows us to help employers highlight the true value behind their employee benefits technology.

A gamechanger, the ace in our pack or the trick up our sleeve. Well, Content Manager is all three rolled into one!

Content Manager allows employers to do a range of things on the platform, like creating and updating content pages, managing benefit content, amending the automated email templates or creating custom email campaigns.

Creating content pages

Create online pages in your portal to communicate specific messages to your employees. These pages are flexible, can include text and images and can be used for a range of purposes. And creating your content page can also be done in a matter of minutes, rather than hours.

Manage benefit content

Communicate specific information or add employee/company data to the pages, so you can use the platform to communicate personal information, e.g. salary reviews.

Alternatively, Content Manager and your content pages can be used to communicate business messages such as company values, or even initiatives, like events linked to a well-being initiative like yoga classes, mental health seminars, etc.

Amend automated email templates

Decide what goes out to your people and when. With Content Manager you can easily adjust the messaging in your email templates, and have it send to either the whole company or selected employee groups when you want.

Create custom email campaigns

With our engagement groups feature, you can target emails to specific groups using our powerful rules engine, creating groups based on criteria like age, location, grade or benefit selections. For example, you might target head office employees who haven’t joined the cycle to work scheme to promote an upcoming roadshow for your sustainable.

By empowering your communications team to send targeted, personalised messages to engage your people, Zest becomes more than just a benefits platform.

With Content Manager, you’ll get valuable insights into your campaigns effectiveness, including open rates, click rates, and bounce notifications, so you know your messages are getting through.

This helps you build a culture where everyone feels valued and informed.

With Zest’s Content Manager, you can also:

• Set effective dates on content pages to make them available when you want or update them as required.
• Link salary components i.e. bonuses on the Total reward Statement page to content pages.

Ultimately, Content Manager plays a key role in helping employers revolutionise their employee engagement.

We believe Content Manager helps to provide a vital cog in the wheel for employee engagement, making benefits engaging, personalised, and simple, providing the best employee benefit experience on the market.

We’re empowering employers to create better workplaces by offering personalised benefits, communicating the broader employee value proposition and recognising the contribution of their teams.

We make benefits highly engaging, make automation and admin easier than a Sunday morning to navigate, and ensure self-service tools are front and centre of your offering. With data on demand, no costly third-party services and complexity a thing of the past, we can have your flexible employee benefits platform hitting all the right notes.

 To find out how our innovative employee benefits technology can boost your benefit offering, book a demo with our team today.