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The Power of AI in Employee Benefits and Workplace Health


We recently sat down with Klarity, one of the brilliant employee benefits providers we’ve partnered with via our Marketplace offering, to discuss the power of AI in employee benefits and workplace health.

Artificial intelligence (AI) is revolutionising employee benefits, providing employers with innovative tools to enhance workplace health and wellbeing. As the focus shifts from reactive care to proactive prevention, AI-driven solutions are proving invaluable in identifying health risks early and delivering personalised interventions.

The Shift Towards Preventative Workplace Wellbeing

A reactive approach to employee health – where interventions occur only after a diagnosis – can be costly. According to the Health and Safety Executive (HSE), 32.5 million working days were lost in the UK due to work-related ill health in 2022/23. Many of these cases could have been prevented with earlier intervention.

Forward-thinking employers are prioritising preventative healthcare. AI-powered health risk assessments, such as those offered by Klarity, enable organisations to detect potential health concerns before they escalate. By analysing data from medical histories, wearable devices, and lifestyle questionnaires, AI provides employees with actionable insights, empowering them to make healthier choices and reduce their risk of illness like chronic disease and cancer.

The Role of Cancer Screening in Employee Health Benefits

Cancer screening is a crucial component of preventative healthcare, yet participation rates remain inconsistent. The NHS offers screening programmes for breast, bowel, and cervical cancers, with early detection significantly improving treatment outcomes. However, attendance has declined in recent years – breast cancer screening participation, for example, dropped to 64.6% in 2022-23, down from 71.1% in 2018-19.

Employers can help close this gap by integrating cancer screening into their benefits strategy. Offering paid time off for screenings, providing educational resources, or facilitating at-home screening services can increase participation. AI-driven health risk assessments further enhance these efforts by identifying employees at higher risk and encouraging proactive screening – the right people, the right screening, at the right time.

Personalisation: The Key to Effective Employee Benefits

Traditional, one-size-fits-all benefits often fail to engage employees. These types of employee benefits generally have a low engagement rate and don’t reach the intended audience. Our solution can change this this by enabling highly personalised health and wellbeing initiatives tailored to individual risk factors.

For instance, Klarity’s AI-driven assessments analyse multiple health indicators to generate personalised reports and recommendations. If an employee is identified as having an increased risk of cardiovascular disease, they receive tailored guidance on diet, exercise, and medical screenings. This proactive, data-driven approach not only improves employee health but also reduces long-term healthcare costs for employers.

The Business Case for AI-Driven Prevention

Beyond the clear health benefits, AI-powered prevention strategies offer strong financial returns. The World Health Organization (WHO) reports that for every $1 invested in workplace wellbeing, employers see a return of $4 in increased productivity and reduced absenteeism. By integrating Klarity’s AI-driven tools into your benefits strategy, organisations can build healthier, more engaged workforces while lowering costs linked to sickness absence and chronic conditions.

The Future of AI in Workplace Health

The future of AI, and our AI tool, in employee benefits is promising. As machine learning, predictive analytics, and digital health technologies continue to evolve, AI’s role in workplace wellbeing will only expand. Employers who embrace these advancements will not only foster healthier, more engaged teams but also gain a competitive edge in attracting and retaining top talent.

At Klarity, we are committed to helping employers and benefits providers harness AI for better health outcomes. Through partnerships with organisations like Zest Employee Benefits, we are making preventative healthcare more accessible, ensuring employees receive the right support at the right time.

Now is the time for businesses to move beyond reactive health benefits and embrace AI-driven prevention. Investing in early detection and personalised health insights isn’t just the future – it’s the present, and it’s transforming employee wellbeing for the better.

To find out more about Klarity and how they can help your employees ‘benefit’, visit their page on Zest Marketplace here.

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