Zest launches new marketplace offering

• Zest Marketplace launches today to assist employers in building personalised benefits packages for their employees, offering enhanced flexibility when responding to evolving worker demands.
• With six in ten (57%) employees saying company benefits have become more important to them when deciding where to work, our new tech-led service comes at a critical time to support customers retain a motivated and engaged workforce.
• Amid a highly successful business year, we have grown our customer base, serving 300,000 employees and increasing revenue by 17% from 2022 to 2023.

Zest are celebrating the launch of Zest Marketplace, a move that will provide customers with even more flexibility, control and choice when building a benefits package that works for their employees.

With 60% of employees stating that company benefits have become more important to them when deciding where to work*, the launch of the platform comes at a vital time, enabling employers to support their workforce in a way that extends beyond salary.

Zest Marketplace includes a handpicked network of providers, offers, or individual benefits for employers to choose from including workplace savings schemes from Octopus Money, electric company cars from Electric Car Scheme and health tests from YorkTest. The benefits on offer cover a broad intersection of perks including wellbeing, sustainability and increased financial support.

Employers that access Zest Marketplace will now be offered increased choice and flexibility, and the opportunity to craft more personalised packages for their employees. It will also allow employers to align these packages to their company’s values, and quickly adapt them throughout the year at an even faster pace to match rapidly changing employee expectations.

Matt Russell, CEO of Zest, comments: “Zest Marketplace is the latest development of our ever-evolving employee benefits proposition.

“Employers are increasingly understanding that one size does not fit all when it comes to benefits, and our research is showing that employees are placing a greater emphasis on securing value from this – our platform plays a vital role in supporting employers to offer bespoke benefits solutions to their workforce.

“Being equipped to quickly administer accessible, personalised benefits is key for Zest’s growing customer base as they continue to adapt to the new world of work where employee expectations and needs are constantly changing.”

The launch of Zest Marketplace caps a successful 12 months for Zest, with major highlights including:

• Growing our customer base, with additions including Hargreaves Lansdown, Taylor Wimpey, Yahoo and Travis Perkins, serving over 300,000 employees.
• Adapting the senior leadership team with new CEO Matt Russell joined by Liliana Teixeira as Head of Marketing, and Graham Meinke as Chief Product and Innovation Officer.
• Increasing revenue by 17% from 2022 to 2023.

Following the successful launch of our new App in 2023, throughout 2024 we will be looking to further develop our technology to deliver more personalisation for customers and their employees and deliver tailored benefits solutions to enable a more dynamic and engaged workforce.

ENDS

*Findings of the report were conducted by independent research agency Opinium which surveyed 2,000 adults weighted to be nationally representative between 1st – 5th December 2023.