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Shakespeare Martineau

Leading national law firm
Trusted advice for life and business across the UK
Bringing creativity, commerciality and clarity to complex challenges

Introduction

Looking into their working relationship with Zest, we sat down with Shakespeare Martineau’s Head of Reward, Dave Sher, to film our latest case study.

Dave also dives deeper into the best feature on the Zest platform and how easy implementation of the platform was.

You can discover more about our customers here.

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You’ve been working with zest for a number of years now. What is the best feature from your perspective?

‘I think it has to be the control that you give the client so we can develop our content, we can update it, change it as our circumstances or as the benefit changes. That has to be the best feature.’

How easy was it to implement our platform but also from an ongoing administration perspective, how easy is it?

‘I’ve been around for a long time, and I have been with a number of providers and I have to say I was pleasantly surprised about how easy everything is. The annual renewal is just that but it’s not an annual renewal with lots of sweat and toil. It’s actually really easy. There’s a process but it works. The consultants are responsive and we have a dedicated consultant that looks after us through the process, so I would say it was brilliant.’

Over the years, have you seen the engagement levels rise with Zest?

‘We have, and I think it’s a combination of a couple of things.

One is making better use of the platform. So that is developing the content, attaching the right sorts of documents to make it easier for people, and also how do you then tap into the platform? So improving our own communication outside of the platform. That definitely has improved engagement, and I think we’ve seen between 40-200% on some benefits.’

So, it’s safe to say you’d recommend Zest to any other client?

‘I would, and honestly that doesn’t come easily from me.’

If there was one thing that you would shout about with Zest, what would it be?

‘I think Zest have thought really long and hard about how a platform should work.

Typically, with other providers the front end is brilliant and users say this is wonderful, I can do whatever I need, select benefits and all of that works brilliantly, but the back end doesn’t. Zest have given thought to both and those work really well.

We also thought about ‘how do you get information out of the platform’. So, engagement and the Insight centre, all the modules are really good. Then I think about the way we put the package together, so how you support people through the annual renewal and then ongoing through changes and so on. It’s all joined up and I think you have thought really hard about what a benefits platform should look like. Zest does a great job.’

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